Author / Personal Brand

Lucy Connelly

A digital home for stories, books and readers.

Custom multi-page website lucyconnelly.com (opens in a new tab)

The Lucy Connelly homepage: a deep navy hero announcing the novel A Body at the Bakery, with the book cover displayed alongside.

The client

Lucy Connelly is a cosy-mystery author with a growing catalogue across several series. She needed a professional online home where readers could learn more about her, discover her books, and stay connected with her work.

The website needed to feel like an author brand rather than a generic business website — while staying genuinely simple for readers to navigate on a phone as easily as on a desktop.

The challenge

Lucy’s online presence needed a more focused home built around her identity as an author. The difficulty was bringing her books, her personal story, reader communication and her visual identity together into one coherent experience without the site becoming cluttered or complicated.

The project also had to account for an existing newsletter and mailing-list presence, and give readers a clear path to get in touch.

Architecture decision

A multi-page site, because a catalogue needs room.

An author with several series and a growing list of titles is exactly the case where a single scrolling page stops working. Books need to be browsable, series need to hold together, and a reader who arrives looking for one specific title should not have to scroll past four others to find it.

Home BooksOn ScreenAboutEventsNewsletter
The delivered structure: separate destinations for the catalogue, On Screen, the author, appearances and reader signup.

Creative direction

Blue and gold, taken from her own identity.

The site uses Lucy’s author identity and its blue-and-gold direction to create a distinct atmosphere — deep navy for the announcements and feature moments, warm cream for the reading sections where the catalogue lives, and gold as the connective accent.

The contrast does real work: the dark bands are for arrival and announcement, and the light bands are where a reader settles in and browses. Book covers carry most of the colour, which is correct — they are the product.

A closer look.

The series section of the Lucy Connelly website, showing The Scottish Isle Mysteries as a row of book covers on a cream background.
Series are grouped and browsable, with each title and its position in the series stated plainly.
A dark feature band on the Lucy Connelly website promoting an upcoming screen project based on her Ainsley McGregor characters.
A dark feature band gives the upcoming screen project its own moment without stealing the catalogue’s space.
The complete Lucy Connelly homepage, from the navy book announcement at the top through the series listings to the newsletter signup and footer.
The whole homepage, top to bottom. Scroll inside the frame.

What H7 built

The delivered build.

A responsive author website centred on Lucy’s books, her personal brand and her connection with readers — structured to support reader communication, newsletter functionality, contact, and future additions as her catalogue and audience grow.

Design & brand

  • Custom author-focused website design
  • Blue-and-gold brand direction
  • Responsive desktop, tablet and mobile

Content & connection

  • Book and series presentation
  • Author and about content
  • Newsletter / mailing-list functionality
  • Contact functionality

Technical

  • Performance-conscious implementation
  • H7 launch configuration and support

The result

A dedicated digital home for an author.

Lucy now has a home built specifically around her work as an author. Instead of relying on disconnected pieces of an online presence, readers have one place to discover her books, learn about the person behind them, and stay connected.

The structure also gives her a foundation that grows alongside future books and reader-focused content — adding a title means adding to the catalogue, not rebuilding the site.

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