Search Engine Optimization
Built to be found.
Not built on promises.
SEO is the part of this industry with the most confident claims and the least accountability. Here is exactly what H7 does, what it costs, and what nobody can honestly sell you.
There are two different things called “SEO”
Almost every argument about SEO pricing comes from these two being sold as if they were the same product. They are not.
Included with qualifying builds
1. The SEO Foundation
This is development work. It is what makes a website technically capable of being found at all, and it belongs in the price of building the site properly.
Separate, by proposal
2. Ongoing SEO
This is a campaign. Research, content, optimisation and analysis carried out over months. It is a service with real recurring cost, and it is not hiding inside a website quote.
What the H7 SEO Foundation covers
Qualifying H7 custom website builds include this as part of professional development. H7 does not charge a separate add-on fee for basic technical and on-page setup that should simply be part of building a website properly. Where appropriate to the project, it includes:
- Unique, written page titles
- Unique meta descriptions
- A logical heading hierarchy on every page
- Clean, descriptive URLs
- Image alt text
- An XML sitemap
- Robots configuration
- Mobile and performance fundamentals
- Basic structured data where it is genuinely valid
- Google Search Console setup, when applicable
- Analytics setup, when applicable
- Deliberate internal linking between pages
That is a real foundation. It is not a campaign, and it will not be described as one.
What the Foundation is not
The website price does not include months of ongoing search work. To be specific, it does not include:
- Keyword campaigns
- Ongoing content production
- Link building
- Monthly SEO reporting
- Competitive ongoing SEO management
- Ongoing optimisation of content over time
If an agency quotes a website and implies all of that is bundled in, one of two things is true: either it is not actually included, or it is being done at a depth that will not move anything.
Additional SEO, when you want it
Beyond the Foundation, H7 takes on further search work. Depending on the situation that may include:
- A technical SEO review
- Deeper on-page optimisation
- Search and keyword research
- Local-search improvements
- Optimisation of pages that already exist
- Search Console analysis
- Content recommendations
- Broader search strategy
Why there is no monthly package on this page
You will not find a Bronze, Silver and Gold table here, and you will not find a standard monthly rate. That is deliberate.
What a business actually needs depends on the condition of its current site, its competition, its market and location, real search demand, the content it already has, the site’s history and authority, its goals, and how much work is genuinely required. Those vary enormously. A fixed package priced against that variance is either overcharging most clients or underserving them.
So SEO from H7 is Custom Pricing — available by proposal, scoped to your situation after looking at it.
What nobody can guarantee
H7 does not guarantee Google rankings, first-page placement, traffic, leads, sales, revenue, conversion results or any other business outcome. Neither can anyone else — and a guarantee of any of those is the clearest signal you are being sold something you should walk away from.
Search performance depends on competition in your market, how people actually search, algorithm changes, your website’s history, the quality and depth of its content, and other factors that sit entirely outside any agency’s control.
What H7 will commit to is the work: doing it properly, explaining what was done and why, and telling you honestly when further spend is unlikely to be worth it.
Website Care is not SEO either
One more distinction worth being clear about. Website Care keeps your site managed, maintained, hosted, protected and supported. It is not a search campaign. Ongoing SEO, broader search optimisation and content work are separate services unless a proposal specifically says otherwise.
The same is true of the H7 Managed Plan: it includes the build, the applicable SEO Foundation and standard White Glove care during the term. It does not automatically include ongoing SEO management.
Want your search situation looked at?
Tell H7 about your current site and what you are trying to be found for. You will get an honest read on what is worth doing — including when the answer is “not much yet.”