Community / Movement
Dustywalks77
Turning a growing movement into a digital home.
The client
Dustywalks77 is the online identity of Dusty Stillwell, and it centres on a growing community-minded effort built around one message: Better mind. Better health. Better community.
As the project gained attention and the amount of cleanup, video, social and community content increased, it needed an official website that could serve as a central home beyond social platforms.
The challenge
The story and the community activity lived mostly across social and video platforms. The site had to explain the mission to someone discovering Dusty for the first time, while also serving people who already followed the project and wanted to explore cleanup activity, videos, media information, or ways to connect and support the effort.
Those are two genuinely different readers arriving at the same page, and the architecture had to serve both without patronising either.
Architecture decision
Keep the identity. Build around it.
The most important architectural decision on this project was a restraint: the existing Dustywalks77 identity was kept. The illustrated character artwork already associated with the project stayed, rather than being replaced with a polished nonprofit-style brand for the sake of redesigning something.
That artwork is how the community already recognises the project. Replacing it would have been a designer serving their own portfolio instead of the client.
Creative direction
Daylight, not corporate.
The direction is open sky, warm orange calls to action and rounded, approachable forms. It is deliberately the least “agency-looking” site in the H7 portfolio, because the subject is someone walking around their neighbourhood picking up litter.
The one place the site turns dark is the milestones band — a change of ground used to give the numbers weight without making the whole site solemn.
A closer look.
What H7 built
The delivered build.
A custom responsive website centred on Dusty’s story, mission, cleanup work and growing community — a central destination for the story, cleanup highlights, milestones, video and social content, media and contact information, and ways people can support the effort.
Story & mission
- Community-focused design
- Existing Dustywalks77 identity retained
- Story and mission presentation
- Cleanup highlights and milestones
Media & involvement
- Video and social integration
- Media and contact functionality
- Support and contribution functionality
Technical & future
- Custom responsive website
- Performance-conscious implementation
- H7 launch configuration and support
- Foundation for a future interactive cleanup map
The interactive cleanup map is a planned future addition. The site has been structured so it can be built on top of what already exists — it is not part of the current build, and is described here as a deliberate phasing decision rather than a delivered feature.
The result
A home the movement can point at.
Dustywalks77 now has a central destination that explains the mission to newcomers, serves the people already following along, and belongs to the project rather than to a platform.
Because the architecture was planned with the cleanup map in mind, the next phase is an addition rather than a rebuild — which is how H7 prefers to handle features that are not ready to launch yet.
Want something built around you?
Every H7 project starts the same way: a conversation about what you actually need.